Cracker Barrel Country Store came out with their own line of candles to be displayed in their well known gift shops around the country. The candle collection known as Dilly Dally expanded to two different size candles and cartons, votives, car papers, and reed diffusers. Each package was designed with unique illustrations, and ornate details. The tops of the candle cartons have "Ever Wonder" facts about the scented ingredients that make the package that much more special. The Dilly Dally brand was inspired by the nostalgic charm of the gift shop and Cracker Barrel brand experience, capturing the relaxing way of life in the country.

Illustrations by: Douglas Schneider 

PROJECT DETAILS: 

• Naming

• Branding

• Packaging

• Illustration Art Direction

• Production
  

Work created at © Beardwood&Co.

Elu Creative is located in the North Bay of the San Francisco Bay Area. We offer services in Brand Strategy, Brand Identity, and Brand Experiences such as logos, business stationary, packaging and websites.