PO Box 1044
Penngrove, California, 94951
United States



Design Studio Petaluma, CA | Elu Creative Graphic Designer

The new Holiday Traditions Collection by Bath & Body Works captures a modern spin on a nostalgic Christmas with collectable characters, and story-telling through variation in the product line. In this storybook theme collection, each fragrance takes on it's own special character. The polar bear with a red cape and peppermint cane is the king of the Twisted Peppermint Forest. In addition to the storybook concept, all illustrations and fragrance names were illustrated and refined to capture the whimsical spirit and story of Holiday Traditions. Neon colors and metallic finishes shine brightly in store, for these festive holiday products at Christmas time. 



  • Brand Identity
  • Custom Illustration
  • Custom Typography
  • Packaging
  • Production

Work created at © Beardwood&Co.

Elu Creative is located in the North Bay of the San Francisco Bay Area. We offer services in Brand Strategy, Brand Identity, and Brand Experiences such as logos, business stationary, packaging and websites.