PO Box 1044
Penngrove, California, 94951
United States



Design Agency Petaluma, CA | Elu Creative Graphic Designer

Kitsbow needed a refresh of their e-commerce website that would keep their customers shopping and coming back without any barriers. Kitsbow knew exactly what type of customers would shop their website, and it was our job to provide a seamless experience, while maintaining the premium look-and-feel of their brand across all devices.

The challenge was to have this experience connect with the familiar customer who knows exactly what they want, and the aspiring customer who wants to know more about the brand. The redesigned website did both by using their brand assets in a more purposeful way, and with a clear hierarchy of information that was tailored to each customer.

A new shopping section was created to split the products between genders. The "Complete Your Kit" category allowed the customer to build their entire mountain biking outfit. A "Filter" category was established for the customer who has specific interests, such as biking in a certain type of climate or terrain. Overall, the website was intended to feel like the customer has a personal guide to enhance their shopping experience. 

* Awarded GD USA Web Design Award 2015


  • Brand Strategy

  • Design Strategy e-commerce

  • e-newsletter

  • Creative Direction

  • Website Design Refresh

client testimonial

“It is always a pleasure working with you. Your understanding and appreciation for the brand
is clear with every piece of work you produce for us.”

April Karr, Marketing Director at Kitsbow


Elu Creative is located in the North Bay of the San Francisco Bay Area. We offer services in Brand Strategy, Brand Identity, and Brand Experiences such as logos, business stationary, packaging and websites.